|
After
the Crash During the Great Depression, Lionel's sales
and profits slumped, and 1931 was its first year in the
red. Ironically, as times grew tougher, the company introduced
its greatest standard-gauge steam locomotive, the No. 400E,
whose $42.50 price was beyond the means of most families.
In 1934, financial troubles led Lionel into court-ordered
receivership to stave off bankruptcy. That year the company's
fortunes were boosted by the debut of the wildly popular
Mickey and Minnie handcar, a $1 windup toy. Meanwhile, streamlining
was all the rage on America's railroads, and Lionel followed
suit with its own designs, like the Union Pacific, the Hiawatha,
and the Flying Yankee. Lionel showed profits again in 1935,
and the receivership was discharged. The No. 700E New York
Central Hudson, with its blueprint-accurate details, appealed
to adult hobbyists. It also marked the ascendancy of affordable
O gauge over the more expensive standard gauge, which was
discontinued in 1939.






|