Lionel Quality Electric Trains
Catch the Spirit with a $100 U.S. Savings Bond from Lionel
10/23/2002

Press Release

Contact: Cara Lynn Orchard (586) 949-4100 x 1572

October 23, 2002

For Immediate Release

Catch the Spirit with the

Lionel U.S. Savings Bond Rebate Offer

(Chesterfield, Mich.,) – Lionel invites its customers to Catch the Spirit! and support America with the introduction of the Lionel "Spirit of America Rebate" $100 U.S. Savings Bond promotion.

Purchase a Pennsylvania M1a (6-38056), Norfolk & Western Y6b (6-28085), Santa Fe F3 A-A (6-14536), New York Central F3 A-A (614552), Weyerhaeuser Shay (6-38057), or Elk River Shay (6-38066) at a Lionel Authorized Value Added Dealer from now until January 31, 2003 and receive a $100 U.S. Series EE Savings Bond or $50 cash.

"We are excited to offer not only six top of the line special introduction locomotives but a way to help support America, too," said Lionel Vice President of Marketing, John W. Brady. "We really wanted to create a promotion that would highlight the very best products Lionel has to offer as well as to give back something substantial to both the consumer and our country. With the Spirit of America Rebate Program, we’ve been able to do that."

Consumers can redeem the offer by sending in the special coupon found inside each eligible product package, proof of purchase cut from the product package flap along with the original, dated sales receipt. All fulfillment requests must be postmarked no later then February 15, 2003.

 

###

Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.

Phone 586-949-4100 Fax 586-949-1013 WWW.LIONEL.COM