|Lionel & Amtrak Partner for Train Give-Away
Contact: Cara Lynn Orchard
(586) 949-4100 x 1572
June 19, 2003
For Immediate Release
Lionel and Amtrak Partner for Train Give-Away
(Chesterfield, Mich.,) –Let the good times roll! Amtrak and Lionel are partnering this summer on an essay contest for Amtrak’s younger passengers who like to ride the train. Children 12 and under will have a chance to win a Lionel ready-to-run train set by simply describing what they like best about riding Amtrak. The contest launched mid-June and continues through the summer.
Young Amtrak travelers will be able to win one of 11 first prize New York Central Limited Lionel toy trains with rail sounds. A Grand Prize of a Lionel Limited Edition Freedom Train will also be awarded. Entry forms are available on board nine western Amtrak trains: California Zephyr, Coast Starlight, Empire Builder, Southwest Chief, Sunset Limited, Pacific Surfliner, San Joaquin, Amtrak Cascades and Capitol Corridor. Passengers can also contact CMA Inc., 203 Columbus Street, San Francisco, CA 94133 for entry forms.
"We think it is great that the kids get the experience of seeing some of the most beautiful parts of the country by train and then they get to take that experience home and play with it in the living room," said Lionel Public Relations & Promotions Manager Cara Lynn Orchard.
Winners are judged on content and originality by a panel of Amtrak judges. These creative writers have only 25 words or less to wax poetic about their train traveling experiences.
"The lucky winners of these beautiful Lionel toy trains will have the ultimate souvenir from their Amtrak trip, one they will cherish for years to come," said Cyndi Darlington, Senior Director of Marketing for Amtrak
Lionel L.L.C. is one of the world’s leading marketers of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception. For more information on Lionel please visit www.lionel.com.
Amtrak passengers enjoy rail service in more than 500 communities in 46 states across a 22,000-mile route system. For schedules, fares and reservations visit Amtrak’s Web site at www.amtrak.com.