Founded in 1900 by Joshua Lionel Cowen, the Lionel Manufacturing Company started as a producer of electrical novelties. By placing a small electric motor under a wooden cheese box, Cowen created an animated window display in which goods could be featured in a retailer's store window. Legend has it that consumers were more interested in the window display itself, rather than the goods it featured. Cowen, ever the entrepreneur, saw the opportunity and began marketing his "Electric Express" to consumers. Hence, the first Lionel trains were born. For over 100 years, the Lionel name has meant quality, authenticity, tradition and family togetherness. Bring that old feeling back into your home with a trainload of official Lionel licensed products. Remember the good old days with our retro art and old-fashioned quality approach. Start your collection of Lionel memorabilia today. All Aboard!