Privacy Policy

Effective Date: January 1, 2013

A Special Note For Parents
Lionel, with guidance from the Children's Advertising Review Unit, has established the following Privacy Policy to inform its Web site visitors about the type of information we solicit, and what we do with this information.

The Collection and Use of Lionel Customer Information
Lionel only collects personal identifiable data, such as names, addresses, email addresses, etc., when voluntarily submitted by a visitor in our Gift Registry, Lionel Store, Giveaways, Warranty Registration, Talk To Us, From You, Lionel Railroader Club, Send Us a Letter, and Tech Support sections. We advise minors to get parental permission before filling out any online forms. This information will be used in order to provide an enhanced, customized user experience.

  • When you order from our Lionel Store, we need to know your name, email address, credit card number, and expiration date. This allows us to process and fulfill your order.
  • When you enter a contest or other promotional feature under Giveaways, we may ask for your name, address, and email address so we can administer the contest and notify winners.
  • Some customer surveys, such as in Warranty Registration, are used to gauge interest in different product offerings. Responses are tabulated in an idea database, which may be used in new product development.
  • Applications are available online for the Lionel Railroader Club. Personal information gathered is forthe club registration and internal marketing purposes only. Applications may be printed off-line and sent to Lionel with payment to join the Lionel Railroader Club.
  • Under Talk To Us and From You, Lionel sometimes solicits drawings, pictures and sketches from children. Accepted pictures will be posted on the site with the child's first name, last initial and home state. Lionel urges children to ask their parents for permission before sending these items, and release forms are sent to verify authorized usage.
  • In our Tech Support section we may also ask for your name and email address for future reference.
  • In some instances, when an email address has been provided by the visitor and the visitor is 18 or older and has indicated that he/she would like to receive communications from us, we will send notices to visitors, usually in the form of an email. These notices, sent periodically, will announce Web site upgrades, new product information and other similar updates.

Lionel Protection of Customer Information
When you place orders or access your account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access.

Lionel Does Not Disclose Customer Information
Lionel may choose to sell, trade, or rent your personal information to other trustworthy third parties, but you can tell us not to by sending a blank email message to (If you use more than one email address to shop with us, send this message from each email account you use.)

Links To Other Web Sites
Lionel provides links to other areas of interest and relevance on its site. While Lionel does its best to ensure that the linked sites uphold the integrity and fairness to children that it strives for, we do recommend that children check with their parents before connecting to any new sites.

Your Consent
By using our Web site, you consent to the collection and use of this information by If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Tell Us What You Think
For questions about our privacy policy, feel free to email us at, or write to us:

Internet Privacy Policy
6301 Performance Drive
Concord, NC 28027

Thank you.