Lionel Makes Tracks for Concord Mills
Tracks for Concord Mills
company opens flagship shopping experience in its own backyard
CONCORD, N.C. (August 6, 2018) – Lionel, the
producer of iconic model trains and die-cast race cars, is opening a flagship
retail location at Concord Mills – the destination shopping center in Cabarrus
The 118-year-old American toy company, which is based in
Concord, N.C., will use its new Concord Mills space to entertain, educate, and
excite customers by creating a shopping experience that is truly unique.
“Expanded shopping is just part of what we’re hoping to
bring to our local community,” said Lionel President Howard Hitchcock.
In addition to selling everything a family needs to build
their own model train layout, the over 5,000-square-foot retail space will
house an interactive 8-foot-by-24-foot Lionel train display that was designed
especially for the new store, play tables and displays for young conductors,
and a racing-themed section packed with the company’s die-cast cars.
“We’re also planning to hold workshops for train hobbyists
of all skill levels, host driver signings and special events for race fans, and
partner with our friends at Simon Properties to make the Christmas season at
Concord Mills more spectacular than ever,” Hitchcock said.
store is the first step in what could be a larger expansion into retail sales.
Hitchcock, “Our goal is to start in Concord Mills and build a template that
could work in other shopping locations across the United States.”
The Lionel Store at Concord Mills is located near the Dining
Pavilion and will open for business on Labor Day weekend. The store will also
host a grand opening celebration the week of September 24 that will feature a
schedule of special events, sales, and more.
The company’s original retail store at its headquarters on
Performance Drive in Concord, N.C. will close on Friday, August 10.