During an internship with Johnson & Johnson in the 1990s, Howard Hitchcock ’95, ’99 discovered what he wanted to do with the rest of his life.
An undergraduate studying marketing and management at Rider University, Hitchcock interned with the famed brand while it was developing new shapes and colors of its line of Reach toothbrushes. As he witnessed the company usher the new products through development, from concept to implementation, Hitchcock realized such work merged his interest in business with his desire to be creative.
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