NewsStand - The First Annual National Lionel Train Day Recap
Helping to kick off the 2015 holiday season and in
celebration of their 115th anniversary Lionel partnered with over
130 local hobby shops nationwide to celebrate the first annual National Lionel
Train Day on December 5, 2015.
Every dealer that participated in the day event received a
complimentary kit featuring posters, wristbands, tattoos and engineer hats to
give out to the public. Also added to
the festivities was the opportunity for anyone who was interested to purchase a
2015 National Lionel Train Day Boxcar on December 5 only. In addition, one Lionel Team member was sent
to a direct dealer to participate.
The Concord, NC office also hosted an event that day,
allowing kids of all ages the opportunity to play with trains on a playstation
or 8’ x12’ layout in a giant 20’ x 60’ booth set up outside their headquarters.
Santa Clause made an appearance for the children who featured printed photo
opportunities and the tent even had a coloring station for the little ones.
Feedback received from participating dealers and local media
came in every direction.
“Our national train
day was a HUGE success!!! Lots of foot traffic..lots of buying..kids had fun
and took pictures!! The holiday tree train layout was a BIG hit!!” – National
“My little shop had
more in there in those few hours than I do in a month’s time.” – M&M Train
“Model trains are a
hobby for generations of children and adults, in part because of the innovation
they represent… it’s the perfect time of year to have this annual event.” – The
The next National Lionel Train Day will take place on December