Catalog Sneak Peek! Lionel Conventional Classics!
The initial response to my initial announcement about Lionel’s new Postwar Conventional Classics series has been extremely encouraging. At a time when Lionel has devoted so much energy in developing and perfecting our new LEGACY operating system, it’s important that train enthusiasts who prefer conventional operations understand that we are fully committed to them, as well.
Since the announcement, we’ve received a lot of questions about the collection. So I wanted to take this opportunity to fill you in further…and, better yet, to give you a sneak preview of the upcoming Conventional Classic catalog pages:
How authentic will the Conventional Classics items be?
When will the first Conventional Classic items be released?
We are aiming to deliver the first new Conventional Classics pieces late this year, with the rest of them to follow no later than the early summer of 2009. (And although the series is currently a three-year program, depending on the reaction, it could be extended.)
What will the Conventional Classics offerings cost?
In order to make this line accessible to all Lionel fans, The Conventional Classics line sets will be moderately priced. MSRPs for the sets are as follows:
And our separate sale items will retail for:
And that’s not all!
Lionel is also offering a consumer loyalty bonus certificate of $50 that will be included in all four sets. Customers can apply this certificate towards the purchase of the next Conventional Classics series, to be announced in 2009.
The new Conventional Classics series is Lionel’s way of announcing that we’re committed to maintaining our presence and leadership in all aspects of O Gauge model railroading and, furthermore, that we intend to reward our fans for their continuing support and loyalty.
Please let me know if you have any suggestions on how we can make the next installments of this exciting new series even better.
President and CEO
Lionel Electric Trains
View the Conventional Classics catalog pages!
Click here for single pages
Click here for full spreads