|Lionel Announces License Promotion With Wendy's Restaurants
Contact: Cara Orchard
July 16, 2002
For Immediate Release
Lionel Announces License Promotion with Wendy’s Restaurants
(Chesterfield, Mich.,) -- Lionel recently announced that they have teamed up with Wendy’s International, Inc. (NYSE: WEN), the third largest quick-service hamburger chain in the world, and will be featured in a Kid’s Meal promotional theme from Oct. 14, 2002 through Nov. 17, 2002.
The promotion will include different interactive Lionel branded toys that are tied into a "Eerie Express" railroading theme. The promotion will also include train-related kids activities on the Wendy’s Kids website at www.wendyskids.com and on the Lionel website at www.lionel.com. The promotion will be supported by in-store point-of-purchase materials and regional advertising campaigns. The Wendy’s Kids’ Meal is targeted to children ages three and up.
"Lionel is proud to partner with Wendy’s on this exciting and timely fourth quarter promotion," said Julie Laird, licensing and communications manager at Lionel. "The Wendy’s Kids’ Meal is an ideal way to expose children to the interactive magic of Lionel trains during our peak selling season." The Wendy’s promotion, which will occur in over 5,500 restaurants in the United States and Canada, marks the first time Wendy’s and Lionel have worked together.
An exclusive Lionel Train Set Track Offer will be included in every Kids’ Meal. Customers can redeem the coupon found in the "Eerie Express" polybags at an Authorized Lionel Value Added Dealer, purchase a Lionel train set and receive eight pieces of Lionel straight track FREE! (A $10.00 value).
Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.
Today Lionel continues to be the market-leading innovator in the toy train industry with such technology leadership in total layout management and operating systems called TrainMaster Command Control. Lionel has also been at the forefront of the most advanced sound capability in the market today with its Railsounds sound system. Lionel sells its products through a nationwide distributor and dealer network, the largest in existence today.
Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies, with $7.7 billion in 2000 systemwide sales and two quality brands - Wendy's and Tim Hortons. Wendy's Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is the third largest quick-service hamburger chain in the world with more than 6,000 restaurants in the United States, Canada and international markets. Tim Hortons was founded in 1964 by Tim Horton and Ron Joyce and is the largest coffee and fresh baked goods chain in Canada. There are more than 2,000 Tim Hortons restaurants, of which more than 1,900 are in Canada.