Lionel Quality Electric Trains
Ballyhoo Brothers Circus Set Named 10 Best Toys for 2002
10/23/2002

Press Release 

                                                    Contact: Cara Lynn Orchard (586) 949-4100 x 1572

                                                                                                           October 23, 2002

For Immediate Release

Lionel Ballyhoo Brother Circus Train Set

Named 10 Best Toys for 2002

(Chesterfield, Mich.,) – Lionel is proud to announce that the Ballyhoo Brothers Circus Train Set has been selected as one of the "10 Best Toys for 2002" and "100 Best Children’s Products for 2002" by the Institute for Childhood Resources.

"Dr. Toy’s 100 Best Children’s Products" awards program was developed by noted child development authority, Steveanne Auerbach, (Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally oriented, and stimulating toys and products for children.

"Lionel strives to provide fun, enlightening, family-oriented products that can be enjoyed for years and years, and the Ballyhoo Brothers Circus Train certainly meets that objective," said Lionel Product Manager Eric Shreffler. "We are very proud to have the Institute for Childhood Resources recognize a Lionel train set in in such a highly regarded and well known organization."

The Ballyhoo Brother’s Circus set includes a Hudson 4-6-4 steam locomotive and tender, bobbing head clown car, lion tamer chase gondola, elephant sweeper car, caboose, track, 40 watt transformer/controller and smoke fluid.

"Dr. Toy’s 100 Best Products" were carefully chosen from among hundreds that she has reviewed at toy fairs, catalogs, among other sources and by using extensive criteria she has developed over many years. Among criteria used are: safety, age-appropriateness, design, durability, lasting play value, learning skills, creativity, improvement in understanding of the community and the world, good value for price, and, naturally, fun.

For more information on the award winning Ballyhoo Brothers Circus Set, please visit the Lionel web site at www.lionel.com.

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(Images Available Upon Request)

Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.

Phone 586-949-4100 Fax 586-949-1013 WWW.LIONEL.COM