|Lionel and Disney Together Again!
Press ReleaseContact: Cara Lynn Orchard (586) 949-4100 x 1572
October 23, 2002
For Immediate Release
Lionel and Disney, Together Again!
(Chesterfield, Mich.,) –He’s back! Mickey is once again teaming up with Lionel along with some of his friends Minnie, Speedboat Willie, Goofy, Ariel, Buzz Lightyear, and Woody to present exciting O-Gauge train products!
Ever since 1934, when Mickey and Minnie first graced a Lionel handcar, selling for only $1, Lionel and the Walt Disney Company have had a strong relationship. Legend has it that the sales of the1934 Mickey and Minnie wind up handcar saved both Lionel and Disney from having to close their doors. Now, 68 years later both companies have celebrated over 100 years of success!
"Lionel is excited to commemorate 100 Years of Disney Magic by introducing a totally new line of Disney themed product," said Vice President of Marketing, John W. Brady. "Can you think of any other two American icons maintaining such a close business relationship after nearly 70 years?
Lionel invites you to hop aboard the Mickey Railroad with the Hi-Cube Boxcar, or zoom along with Speedboat Willie on a Flatcar. Watch Woody and Buzz Lightyear chase each other around the Animated Gondola Car, capture Ariel and the Little Mermaid Aquarium Car or take a romantic ride with Mickey and Minnie on their updated handcar.
Also available is a Mickey and Goofy Large Scale Handcar for more slapstick gymnastics on the rails!
Merchandise is available at Lionel Authorized Value Added Dealers across the United States. Please call 1-800-4LIONEL or visit www.lionel.com for a dealer near you.
(Images Available Upon Request)
Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.