Lionel Quality Electric Trains
Lionel Introduces New Train Sets
02/03/2003

 

For More Information Please Contact: Cara Orchard

(586) 949-4100 x 1572 (office)

February 3, 2003

 

Lionel, Still Setting the Standards

Introduces Impressive New Train Sets

(Chesterfield, Mich.,) Lionel at 103 years young is still chugging its way into the hearts and hands of consumers across the world – perhaps now better than ever!

A true American icon, Lionel is proud to introduce a brand new line of ready-to-run train sets that redefines the standard it set for the entire industry over a century ago. From brand new FasTrack that is quick and easy to assemble, to a "How To" video included in every set – these train sets combine performance, reliability and simplicity.

"With the new train sets we are introducing at Toy Fair, a child (or adult) can run their trains right on the living room carpet," said Lionel President and CEO Bill Bracy. "Lionel has not introduced new O- Gauge track in over 46 years and no other toy train manufacturer has anything that even comes close to the usability of these sets."

FasTrack, the all new track system from Lionel, not only looks like real track, but can be assembled in minutes. When an "engineer" is through running the FasTrack layout, it can be hung on a peg on the wall for "next time."

"Lionel left no stone unturned during the development of these sets," said Bracy. "We had an award-winning artist create the box art, a team of Lionel engineers spend over three years developing the track and a team of Lionel experts develop the step-by-step video."

The new train sets include the classic Pennsylvania Flyer (6-31936), Great Northern Glacier Route Freight (6-31952), Southern Diesel Freight (6-31938), Great Train Robbery (6-31939), "Riding the Rails" Hobo Train Set (6-31953), New York Central Flyer with RailSounds (6-31940), New York Central Limited with RailSounds (6-31944), Santa Fe Super Freight with RailSounds (6-31945), and the Winter Wonderland Railroad Christmas Train (6-31941).

Consumers can find the new ready to run sets at their local Lionel Authorized Value Added Dealer, and you can find them on display during the 100th Annual International New York Toy Fair at booth #5605 located at Manhattan’s Javits Center.

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Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.

Phone 586-949-4100 Fax 586-949-1013 WWW.LIONEL.COM