|Lionel Celebrates 100th Toy Fair with TIA
For More Information Please Contact: Cara Lynn Orchard
(586) 949-4100 x 1572 (office)
February 4, 2003
Lionel to Donate One-of-a-Kind Locomotive to Toy Industry Association
Lionel, the most recognized toy train manufacturer in America, has been exhibiting at the annual International Toy Fair almost every year since it began in 1903. Lionel is also the oldest toy manufacturer exhibiting at Toy Fair.
To coincide with the American International Toy Fair 100th Anniversary Celebration Lionel is donating a one-of-a-kind locomotive to the Toy Industry Association to commemorate this prestigious achievement.
"We know how remarkable and important it is to turn 100," said Lionel President and CEO Bill Bracy. "It is an honor for Lionel to celebrate such a monumental occasion with an organization that has been there for us every step of the way. We welcome the Toy Industry Association into this exclusive ‘club.’"
Donation of the impressive 1:48 scale sized New York Central Dreyfuss Hudson commemorative locomotive to Toy Industry Association President Tom Conley is being held on Monday, February 17, 2003 at 10:30 a.m., at the Javits Center in booth #5605. And will remain on display during the entire 100th annual International Toy Fair.
Also being featured at the Lionel booth is the premier car of the new Centennial Collection, the Toy Fair Boxcar. Beginning with this first commemorative car, celebrating the 100th anniversary of Toy Fair, Lionel is launching a series to honor institutions and organizations that, like Lionel, have the distinction of being 100-plus years old across America, representing every industry.
Lionel is honoring the 100th Toy Fair with a special commemorative boxcar featuring the logo created specifically for this year’s event, and extends a heartfelt congratulations to the Toy Industry of America for reaching this historic milestone.
Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.