Lionel Quality Electric Trains
Lionel Trademarks Classic Orange and Blue

Press Release

Contact: Cara Lynn Orchard

(586) 949-4100 x 1572

May 9, 2003

For Immediate Release

Lionel Trademarks Classic Orange and Blue

(Chesterfield, Mich.,) – Lionel is proud to announce that it joins the ranks of McDonald’sÒ , John DeereÒ and CrayolaÒ after the United States Patent and Trademark Office granted official registration of the classic Lionel orange and blue colors.

"Manufacturers have long used specific, distinctive colors to identify their products as unique in the marketplace. Trademarked names alone are not the only way by which consumers recoginize world-class brands." said Lionel Vice President of Marketing John Brady. "Lionel has been using orange and blue in reference to our brand, its advertising and packaging for decades and we are honored that the purchasing public so closely associates our colors with our products that the U.S. Patent and Trademark Office recognizes this combination of colors as our sole intellectual property."

A 1995 U.S. Supreme Court decision provides that the trademark law protects colors that are strongly associated with a product or manufacturer. The verdict proves that as goods and services continue to integrate into the daily lives of all Americans, color marks assume added importance because they overcome the language or cultural barriers faced by more traditional word or device marks.

"We know that being awarded a trademark on a company’s colors is no simple task," said Brady. "And we are honored to rank among the few American institutions who can make such a claim."

As with all Lionel trademarks, Lionel L.L.C. intents to protect its unique color palette to prevent consumer confusion from misleading competitive products, advertising or collateral materials.


Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.

Phone 586-949-4100 Fax 586-949-1013 WWW.LIONEL.COM