Lionel Quality Electric Trains
Lionel to Host Fall Open House
09/02/2003

Press Release

Contact: Cara Lynn Orchard

Phone: (586) 949-4100 x 1572

September 2, 2003

For Immediate Release

Lionel Trains to Host Fun Fall Open House

Open House to Offer FREE Train Rides, FREE Tours, FREE Admission

(Chesterfield, Mich.,) -- Traditionally "Lionel" is synonymous with a toy train circling a Christmas tree. But this fall Lionel is welcoming the change in season instead of Santa. On Saturday, September 20, 2003 Lionel Trains is hosting a Fall Open House from 9:00 a.m. to 1:00 p.m. at its headquarters located at 26750 23 Mile Road in Chesterfield, Mich. Open to the public, this event is totally free.

Weather permitting, Lionel will host rides with Dan Dan the Choo Choo Man! Dan’s famous train fits children of all sizes for a wonderful and memorable ride and is full of train sights and sounds.

Inside events include hourly raffles for Lionel train sets, pictures with the Lionel Lion ($2/photo), tours of the Lionel Visitor’s Center including a 500 square foot interactive layout and an enormous one-day only train set sale!

"For over 10 years, we have been giving tours at the Lionel Visitor’s Center," said Vice President of Sales Bob Ryder. "We thought it would be fun to break away from the norm and invite the oh so busy Lionel Lion and Dan Dan the Choo Choo man for the public to enjoy with the trains!"

The Lionel Visitor’s Center was constructed between September 1991 and January 1992 by employees and their families who volunteered their time after work hours. The 500 square foot layout has over 30 push buttons that allow you to control the operating accessories. At any given time, between 10 and 15 trains are running on the layout that is updated continually to display the latest Lionel product. Little stools are provided for the younger children along with a train layout just for kids, so they can join in the fun, too!

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Lionel L.L.C. is one of the world’s leading marketer of model trains and accessories. Established in 1900, the Lionel name is the most widely recognized brand in the toy train industry and one of the most recognized brands in America. Lionel has been at the center of every major innovation in toy train manufacturing and marketing since its inception.

Phone 586-949-4100 Fax 586-949-1013 WWW.LIONEL.COM